Responsibilities:
- Target and reach out to new influencers on major video platforms to establish and maintain long-term partnerships and create unique content strategies.
- Maintaining marketing campaigns with influencers on YouTube, Twitch, TikTok, Facebook Gaming.
- Deliver the targets for influencer placements in impressions, reach, registrations, and other applicable indices.
- Review and respond to applications to the Content Creator Program.
- Continually build relationships with influencers by regularly engaging across a variety of channels (Discord, Twitch, etc.).
- Collaborate with marketing and production teams to align campaigns, product updates, and upcoming content.
- Inspire video Influencers by educating them about upcoming content and events to generate engaging branded content.
- Maintain and update the influencer pipeline.
- Track and analyse channels’ and campaigns’ performance, content, and conversion rates to estimate ROI and advise on best strategies.