- Build and guide several embedded Franchise marketing teams and help them create and execute of integrated go-to-market plans across all channels with an eye for any new ways to reach out users.
- Excel in using our internal and external data to steer long and short-term planning and using the data to find alignment with other departments.
- Understand global markets and cultures and adapt our plans and efforts to reach players everywhere.
- Be the vision holder for our brands and lead the teams into a transmedia future with forays into non-gaming media and merchandise.
- Visionary storyteller and marketer with global experience and able to blend creative strategies with strong analytics.
- Able to create and lead teams by hiring and mentoring great people.
- Bachelor’s degree in marketing or related field, MBA preferred.
- 4+ years of Market / Brand Director leadership experience; you have shipped one AAA title.