Russia’s video games market to grow 1% in 2021
International video games brand MY.GAMES (part of VK[DM1] ) estimates the Russian video games market to grow 1% in 2021, reaching 165.6 bln rubles following a 35% spike in 2020 to 163.4 bln rubles.
“Our forecast is for Russia’s video games market to grow 1% following jumps of 14% and 35% in 2019 and 2020, respectively. This is in line with the global market, which, according to NewZoo, could actually contract 1.1% in 2021 mainly due to the high base effect of 2020. Last year’s growth is explained by strict lockdowns causing people to stay at home, dedicating more time to video games. Despite the slowing of growth rates, the industry grew 1.6-fold over the past four years (from 106.5 bln rubles). We are expecting stabilization of the situation in 2022, with the Russian market back to double-digit growth,” said Vasily Maguryan, MY.GAMES CEO.
According to the forecast, PC games remain the largest segment in the country. Its volume is estimated at 78.1 bln rubles, down 4.6% in 2021 versus a 34% increase in 2020 to 81.9 bln rubles.
Mobile games come in a close second, potentially growing 10% in 2021 to 73.8 bln rubles, while in 2020 it grew 39% to 67.1 bln rubles. The segment remains the main driver of the video games market in Russia.
Console games are expected to decline 5% this year to 13.64 bln rubles, while in 2020 they grew 20% to 14.4 bln rubles.
The Free-to-Play segment remains the largest in Russia, accounting for roughly 85% (or 144.4 bln rubles) of the market, a share that hasn’t changed significantly over the past two years (83.3% in 2020 and 83.1% in 2019).
The forecast accounts for revenue from Russian players on Russia’s territory across all platforms excluding advertising revenue.