Head of Marketing and Advertising

Elena Grigoryan was appointed Director for Marketing and Advertising at MY.GAMES (part of Mail.ru Group) in 2015.

Elena is in charge of marketing for all MY.GAMES business segments, as well as developing positioning strategies and communications in promoting gaming projects in key markets, including Europe, Asia and the US. She has been in the gaming industry for more than 20 years and is a distinguished expert in marketing and advertising.

Under her leadership, Mail.ru Group’s Games Division underwent a rebranding overhaul to become the MY.GAMES brand, which unites all of the Group’s gaming assets, including development, publishing, investment and gaming services. The company has made dramatic changes to positioning and promoting products in a scaling business environment, on all territories and platforms. In 2018, Elena Grigoryan was named the company’s Manager of the Year.

Prior to joining MY.GAMES, Elena Grigoryan was at the helm of Disney’s gaming business in Russia and the CIS for eight years, in charge of promoting the company’s digital products, including video games and online resources.