Defending Requires Strategy: Rush Royale Hit Mobile Game Launches A Campaign in Korea
MY.GAMES, a leading international video game developer and publisher, announces a major collaboration with The Squid Game Star Heo Sung-Tae and famous comic actor Ko Kyu-Pil for its hit mobile title Rush Royale. Starting on February 8th, ahead of the Lunar New Year celebrations, the campaign ‘Defending Requires Strategy’ will run until March 2024 and will feature short videos in the signature Rush Royale style with the two actors, along with special in-game activities for players.
"We are thrilled to announce our major collaboration with renowned Korean actors Heo Sung-Tae and Ko Kyu-Pil for Rush Royale, our hit mobile game. South Korea has proven to be a stronghold for our player community, and we are genuinely grateful for the unwavering love and commitment our players continue to show for the game," said Ruslan Almukhametov, CMO Rush Royale at MY.GAMES. "With a lot of fun and exciting events and content planned for the ‘Defending Requires Strategy’ campaign, we aim to make the gaming experience even more enjoyable for our growing player community in South Korea!"
The first part of the campaign will celebrate the Lunar New Year with a special contest where players will be invited to share their thoughts and suggestions about the game, contributing to its ongoing development. As a token of appreciation, 10 lucky participants will receive exclusive Rush Royale Goods along with autographs of Heo Sung-Tae and Ko Kyu-Pil, adding a personal touch to their gaming experience. Additionally, 20 participants will be rewarded with 200 Crystals each, enhancing their in-game journey. The contest will last from February 10 to February 20.
During the festive period in the game, all players will also be able to obtain a unique thematic avatar created specifically for the holiday and see a special New Year greeting from Heo Sung-Tae and Ko Kyu-Pil.
"Rush Royale is really cute and fun, an exciting game that transcends age boundaries. Whether you're 7 or in your late 30s, I believe everyone will enjoy it. I had a blast shooting the campaign videos, especially getting to tap into my childhood by working with kids. To all Rush Royale players – get ready for an exhilarating experience and lots of fun!" said Heo Sung-Tae, a South Korean actor.
"Shooting for the Rush Royale commercial was an absolute joy for me and it’s truly an honor to be a part of the game! To all Rush Royale players, I extend my warm wishes. Play the game with enthusiasm, level up, and enjoy the experience," said Ko Kuy-Pil, a South Korean actor.
Rush Royale, a strategy tower defense game that boasts elements of a collectible card game, achieved record player engagement in 2023 with over 73 million installs, cementing its position as the №1 game in the Tower Defence Strategy genre, according to data.ai. The game successfully combines engaging gameplay with various profit opportunities for players, to enjoy significant updates and events throughout the year.